[brand] World Soccer Shop
[role] Creative Director | Producer | Photographer | Video Content
World Soccer Shop came to us with a goal—make the 2022 Liga MX jersey collection undeniably cool and build hype. Inspired by Tarantino & spaghetti-westerns, we shot on a ranch to flip the usual fan-culture tropes. Dust, sun, and wide frames integrated the kits into cinematic stories that we cut into a social-first package of short films and stills designed to stop thumbs and travel fast.
