[agency] Conscious Minds Studio
[brand] Jack In The Box
[role] Senior Art Director
In 2023, Jack in the Box wanted a presence at Comic Con that lived where fans actually are—on the move. We partnered with their team to wrap the city trolley that shuttles attendees, transforming it into a rolling Jack in the Box art gallery featuring brand iconography and curated fan art. As Art Director, I led concept and visual development of the trolley, and collaborated with a technical designer to ensure print accuracy, legibility at speed, and consistency across cars.
The result was a high-reach, social-ready installation that turned daily transit into earned media and fan engagement.
