[brand] World Soccer Shop
[roles] Creative Director + Producer
Adidas x Jamaica celebrates the island’s global influence through a collection rooted in heritage, craft, and color. the vibrant spirit of Jamaica with a collection that honors the country's rich heritage. Designed by renowned British-Jamaican fashion designer Grace Wales Bonner, the collection draws from the island's dynamic energy & Jamaica's influence on the world.
The result was a story of Jamaica told by Jamaicans across compelling social-first visuals.
That Joy is Jamaican.
