Brand: World Soccer Shop
Role: Creative Director + Producer
That Joy is Jamaican.
Jamaica
The Adidas x Jamaica partnership celebrates the vibrant spirit of Jamaica with a collection that honors the country's rich heritage. Designed by renowned British-Jamaican fashion designer Grace Wales Bonner, the collection draws from the island's dynamic energy & Jamaica's influence on the world. Bam Marley (grandson of Bob Marley) and Dani Jane, a world renown choreographer, weave a narrative that beautifully encapsulates the essence of the Jamaican spirit and its people's unwavering determination, representing the pride and passion that Jamaicans bring to both sport and artistic expression.
