Lest we forget the
Roots that ground us.
creative director with a Producers Mentality
Hi, I’m Khristian (yes, with a K).
The story goes that the delivery-room nurse asked my mom how she wanted to spell it.
“Christian with a C or a K?”
My mom thought about it for a second and went with the K.
At least that’s how she tells it.
I bring up this little story because it’s one I’ve told so many people throughout my life. Friends I’ve known forever and strangers I’ve met for the first time. Somehow, the spelling of my name shaped me in a weird way. So I always thought it was cool that I had a story to tell whenever someone asked.
I love stories because they make us feel human. They allow us to connect with each other on so many levels, and honestly, I think connection is the secret sauce of life.
Without connection, there’s no emotion.
And without emotion, there’s no flavor.
And without emotion, there’s no flavor.
And if it doesn’t have flavor… what’s the point?
That mindset shapes everything I create.
I’m a Los Angeles–based Creative Director, Art Director, and content creator with a producer’s mentality. I like being involved in the entire process, from strategy and concepting to shooting, editing, and delivery. Over the years, I’ve had the chance to collaborate with brands like Nike, Jordan Brand, Adidas Football, Gatorade, Major League Soccer, Netflix, and HOKA creating work rooted in culture, emotion, movement, and community.
I’m especially drawn to stories connected to identity, sport, family, and the communities that shape us. Growing up in the San Fernando Valley as a Salvadoran kid obsessed with soccer taught me how powerful culture can be and how the game, music, style, and storytelling can all become a language people share.
These days, a lot of that perspective comes through my life as a dad.
My wife Claudia and our two boys, Kai and Kaleb, are at the center of everything I do. Fatherhood changed the way I see creativity. It taught me to slow down, pay attention, and appreciate the beauty hidden inside everyday life. Somewhere along the way, my Instagram quietly turned into a visual journal for my kids — documenting memories, movement, growth, and all the little moments in between.
Outside of client work, I co-lead a youth soccer community in the San Fernando Valley focused on helping young players build confidence, creativity, joy, and connection through the game. I believe creativity and coaching are deeply connected because at their core, both are about helping people believe in themselves.
At the end of the day, I’m just interested in building meaningful things with good people.
Stories rooted in real experiences.
Work that feels human.
Creative that leaves something behind.
Work that feels human.
Creative that leaves something behind.
Some Cool Brands I've Worked With:
Nike, Inc.
Jordan Brand
Adidas Football
Puma Football
Shoe Palace
Honda
Netflix
YouTube
Arsenal FC
Chelsea FC
LA Galaxy
Major League Soccer
Soccer.com
AVAILABLE FOR FREELANCE OR FULL TIME!
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