[agency] We are social
[brand] adidas
[role] event photographer
Some gridlocks are worth sitting in.
For the launch of the Adidas FIFA World Cup 2026 away kits, we helped capture “Gridlock,” an immersive Los Angeles experience inspired by football culture, city movement, and the moments that happen around the game.
This invite-only event brought together artists, creators, and fans inside a world where football, fashion, music, and community all collided.
My role focused on documenting the energy of the night, chasing atmosphere, interaction, movement, and all the little in-between moments that gave the experience its flavor.