[agency] johannes leonardo
[brand] volkswagen usa | u.s. soccer
[role] Content creator | Producer | casting
For Volkswagen’s 75th anniversary, we partnered with Johannes Leonardo to break from traditional sports ads to tell a different story of U.S. Soccer: one shaped by its fans. We built a social-first, fan-led campaign that turned real supporter culture into the hero. Built for Copa América and engineered to scale into the 2025 Club World Cup and the 2026 World Cup hosted in the U.S., we reframed the conversation: America is the Home of Soccer.
This commercial aired on national television during every game of the 2024 Copa America, as well as on VolksWagen social platforms.
These assets were used for signage at Volkwagen dealerships nationwide, as well as on @VW social platforms.
Emily Spreeman
Editorial video, photo + interview with U.S. Women's Deaf National Team member Emily Spreeman. Shared to socials.
U.S. Soccer Fandom
Content created for social using real U.S. Soccer fans people.
