Home of Soccer

For the latest 75th anniversary campaign from Volkswagen, in partnership with creative agency Johannes Leonardo, the brand bucked convention from traditional sports advertising and created a campaign about US soccer, and how it’s been uniquely shaped by its fans. True to Volkswagen’s mission, ‘a brand shaped by the people’. Partnering with the US Soccer Federation, this social-first, fan-led campaign serves as a rallying cry for American soccer during the biggest soccer tentpole of the year, COPA América. With the 2025 FIFA Club World Cup and the 2026 FIFA World Cup also on the horizon and being played on American soil, it's time for the world to recognize that America not only gets soccer, but that we are the "Home of Soccer."

Agency: JOHANNES LEONARDO
Brand: Volkswagen usa x u.s. soccer
Role: Creative Producer + Content creator
National Commercial
This commercial aired on national television during every game of the 2024 Copa America, as well as on VW social platforms.
Volkswagen Dealership Signage
These assets were used for signage at Volkwagen dealerships nationwide, as well as on VW social platforms.
Emily Spreeman
Editorial video, photo + interview with U.S. Women's Deaf National Team member Emily Spreeman. Shared to socials.
U.S. Soccer Fandom
Content created for social using real U.S. Soccer fans people.

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