[brands] New Balance | Shoe Palace
[roles] Creative Producer | Photographer
For the Shoe Palace–exclusive New Balance 9060 SMU, the brief was simple: make the reflective detailing the hero. We designed a night-forward, street-level story, and used uniquie lighting techniques to highlight this important feature.
The result is a social-first launch that turns the shoe’s key differentiator into culture-ready visuals—and a clear reason to buy.
Below are the assets from the project, including video assets shot by Fredo Tovar of APlus Films, followed by the Toolkit that was sent to the client.
