[brand] Shoe Palace
[roles] Art Director | Video Content
We stepped inside George Esquivel’s Los Angeles studio to unveil the Air Jordan 3 “Cool Grey.” Framed as a craft-forward studio visit, the piece highlights hand tools & leatherwork, and connects Esquivel’s studio with Jordan’s legacy of quality and tradition. The storytelling is intimate and material-led: close-up detail, texture, and form so the craftsmanship, not hype, takes the spotlight.
Craftsmanship, quality, and tradition– values that define both the Jordan Brand and Esquivel Shoes
