[brands] HOKA | Shoe Palace
[roles] Creative Producer | Photographer
The brief...create social content that leans into LA street scenes centered around the LA River, and makes HOKA feel lived-in, not staged. As Creative Producer and Photographer, I executed on the creative concept (“Pick-Up and Go”), cast the talent, directed wardrobe scheduled the crew and helped build a nimble run-and-gun plan.
The result is a social-first set that feels like LA, delivering thumb-stopping reels & stills that put HOKA’s comfort and motion at the center of a day with friends.
