[agency] GOMA STUDIOS (Brazil)
[brands] Arsenal
[roles] Creative Strategy | Producer | Content Creation
To launch Arsenal's 2023/24 Away kit, we partnered with the club's marketing team to turn The Beehive in Central LA into a massive block party...on a Tuesday! The space became an experience: Arsenal-inspired tattoos on site, music speaker backdrops, LA food trucks, and a lineup of guest DJs that carried the spirit of Islington FM, Arsenal's home radio station.
The result: an IRL, social-forward launch for Arsenal supporters and LA culture-makers that turned the bold Islington-inspired Away kit into a moment Los Angeles won't forget.
From London to Los Angeles...
...we brought together Arsenal's supporters and LA's culture makers for a huge block party!
A truly unique Arsenal experience that transcended the boundaries of football.
