The Arsenal in LA

In honor of Arsenal's 2023/24 Away kit, we threw a party that transported the essence of London to Los Angeles, seamlessly blending football and culture through the vibrant beats of Islington FM. Collaborating closely with Arsenal's marketing team, we scouted influential cultural figures in Los Angeles, crafted exclusive in-real-life experiences, and enlisted world-renowned DJs to curate an epic block party. On a Tuesday evening in LA, nearly 1200 attendees gathered for a truly unique Arsenal experience that transcended the boundaries of football.

Agency: Goma
Brand: Arsenal FC
Role: Art Director + Producer
From the streets of London to Los Angeles...
...we brought together Arsenal's supporters and LA's culture makers for a huge block party!
A truly unique Arsenal experience that transcended the boundaries of football.

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