[brands] Shoe Palace | Amoeba Music | New Balance
[role] Art Director
Shot on location at Amoeba Music at Haight-Ashbury in San Francisco, the visuals of this project tell the capsule’s story through the language of the store itself; crate aisles, marquee glow, hand-written bin cards, poster walls, and worn counters. The result is a campaign that feels lived-in and iconic. Amoeba’s culture, expressed through cinematic visuals.
Inspired by music, culture and cool.
