[agency] Goma Studios (Brazil)
[brand] Adidas | MLS
[role] Creative Producer | Cultural Consultant
Ahead of the Los Angeles derby (LA Galaxy vs. LAFC), Adidas released a brand film honoring the beautiful differences within the Angeleno soccer communities. Told through fan voices and striking, cinematic imagery, the piece shows how distinct cultures meet on common ground through the tradition and competition of fútbol. It’s a portrait of identity and pride that extends beyond city limits—where heritage, values, and community make this game a way of life.