[brand] Jordan Brand
[client] Shoe Palace
[roles] Creative Director | Producer | Video Creator
To launch the Legend Blue campaign for Shoe Palace, we designed a creative that would reintroduce the Air JordanXI as a modern classic, where quiet luxury meets basketball heritage. The visual narrative balances court credibility with timeless sophistication, delivering a set of social-first stills and motion that feels as enduring as the XI itself.
