[brand] World Soccer Shop
[role] Creative Director | Producer | Content Creator
For the 2021 Club América home/away launch, the brief was to build hype in Los Angeles through real fans. We tapped LA’s Club América community and collaborated with rapper Cousin Feo, licensing one of his tracks and shooting a music-video–style piece that bridges Mexico City ↔ Los Angeles. The campaign paired strong visuals with real fans, positioning the sunrise/sunset kits as more than product: a shared culture that lives on both sides of the border.
