[agency] Wasserman
[brand] Gatorade
[role] Senior Art Director
For two months, I supported rapid concepting and pitch work across multiple projects. I had to develop ideas, build visual mockups, and present to internal creative and brand teams. My focus was making social-first concepts that are clear, on-brand, and easy to execute at speed.
The key projects I worked on were:
1. Build Hype for Gatorade Mashups
Concept social ideas that integrated flavor stories to introduce the new Mashups SKUs.
Concept social ideas that integrated flavor stories to introduce the new Mashups SKUs.
2. Gatorade Water × Tight End University and George Kittle
Developed content concepts for on-site capture that didn't require heavy production, and weaved in Gatorade Water in a fun and authentic way (we made George Kittle find peace in a Gatorade branded ice bath!).
Developed content concepts for on-site capture that didn't require heavy production, and weaved in Gatorade Water in a fun and authentic way (we made George Kittle find peace in a Gatorade branded ice bath!).
3. Influencer Trip to Gatorade Sports Science Institute
Planned storytelling beats and shot lists for Jackson Olson and Katie Feeney at the Gatorade Sports Science Institute—turning lab access into digestible creator content (tests, demos, “what I learned” hooks).
Planned storytelling beats and shot lists for Jackson Olson and Katie Feeney at the Gatorade Sports Science Institute—turning lab access into digestible creator content (tests, demos, “what I learned” hooks).
4. Amazon Prime Week — IG Stories Toolkit
Built Story concepts and templates for Gatorade’s social presence during Prime Week—thumb-stopping frames, offer callouts, and modular assets optimized for speed and brand consistency.
Built Story concepts and templates for Gatorade’s social presence during Prime Week—thumb-stopping frames, offer callouts, and modular assets optimized for speed and brand consistency.
