Brand: Shoe Palace
Role: Art Director
A Force to be reckoned with...
New Balance Great White
The Shoe Palace x New Balance 997S “Great White” takes inspiration from the infamous Red Triangle. Located off the coast of Northern California (where Shoe Palace first opened its doors three decades ago) the Red Triangle is where almost half of all the recorded Great White Shark attacks on humans have occurred. This collaboration tells the story of how the brand is, like the Great White Shark, a force to be reckoned with.
